Template · For web designers

Website Health Check

Who takes it: a small business owner whose website is a few years old.

Cold-pitching a redesign puts owners on the defensive. A self-assessment flips it: they diagnose their own site, see the score, and arrive at your booking page already convinced something needs fixing. A low score is not an insult — it is a reason to talk to you.

Try it like a visitor would

This is the actual template in demo mode. Nothing you enter here is sent or stored. Your version gets your name, logo, colors, and links.

The 10 questions

1. How old is your current website design?
2. Pull up your site on your phone. How does it feel?
3. How fast does your homepage load?
4. Can a first-time visitor tell what you do within 5 seconds?
5. Is there one clear action you want visitors to take — and can they find it?
6. When you search your business name on Google, what shows up?
7. How easy is it for you to update your own site?
8. Does your website match the quality of the work you actually do?
9. Do you have testimonials, reviews, or real photos on the site?
10. Do you know how many people visited your site last month?

What their score tells them

Make it yours

• Swap in your studio name, logo, and brand colors on the Brand step.
• Add your booking or contact link to each result band’s CTA.
• Tune the band copy to pitch your actual packages — audit, refresh, or full rebuild.
• If you specialize (Shopify, WordPress, restaurants…), reword the questions in that niche’s language.