Template · For copywriters & brand strategists

Message Clarity Score

Who takes it: a founder whose website sounds nice but converts nobody.

Nobody wakes up thinking “I need a copywriter.” They wake up thinking “why do people not get what we do?” This scorecard turns that vague frustration into a number and a diagnosis — and the diagnosis is the service you sell.

Try it like a visitor would

This is the actual template in demo mode. Nothing you enter here is sent or stored. Your version gets your name, logo, colors, and links.

The 10 questions

1. Can you say what your business does in one sentence — without buzzwords?
2. Read your homepage headline. Does it say what you do, or just sound nice?
3. Could a customer tell you apart from your two closest competitors by words alone?
4. Do you use the words your customers use — or industry insider language?
5. When you write, do you picture one specific person — or everyone?
6. Is your About page mostly about you, or about the customer?
7. When you explain what you do, do people get it the first time?
8. Do your website, social, and emails sound like the same person wrote them?
9. Does every page tell the reader exactly what to do next?
10. Are the inquiries you get from the right kind of client?

What their score tells them

Make it yours

• Swap “message review” for your actual entry offer — audit, VIP day, or discovery call.
• If you specialize in email, web, or launches, angle the last few questions toward it.
• Strategists: add a positioning question, like “Could you name your category in three words?”
• Keep the plain-English tone — the scorecard itself demonstrates the thing you’re selling.